I use data science to help decision-makers solve business problems and develop business intelligence tools to help them monitor success
Contact Alex
I love working with data. My passion is working with a team to help clients solve complex business problems. When I am not working with data, I enjoy exercising and traveling to new places with my family and friends.
My area of focus is applying data science to business and marketing. I create value for companies by examining their business drivers and KPIs and identifying ways to maximize their efficiency. I enjoy learning new techniques and making more intelligent decisions with data.
About MeThis visualization helps us see where crime occurs most frequently, as well as identifying trends through time in New York City
Launch Viz
This dashboard helps Marketing & R&D Teams determine gaps in customer spend. Under the hood, it uses machine learning to predict spend and compare it to actual spend. Data is wrangled to create RFM (Recency, Frequency, Monetary) features to help predict the probability of a purchase, and the amount ($) each customer is likely to spend. Marketing teams can then use this to target customers that were predicted to spend but did not, or customers that are likely to spend even more than they already have.
Launch VizI have experience with Python, R Programming, Tableau, Excel, SQL, Snowflake, Keras and Tensorflow. I've performed ongoing media mix modeling to help clients optimize the efficieny of their marketing mix and overall budget. I have experience wrangling data to piece together multiple complex data sets, and performed regression analysis to identify key business drivers while controlling for weather, competitor sales and macroeconomic events. I have used machine learning to forecast sales, predict customer churn, perform sentiment analysis, as well as unsupervised learning techniques to identify customer segments for use in CDPs such as Tealium.
Linkedin